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O'Mahony Packaging |
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Interactive Reporting in O'Mahony Packaging
The Company
O'Mahony Packaging was established in 1982 and is now one of the largest packaging companies in Ireland.
O'Mahony is a wholesale distributor of a wide range of high quality products suitable for every major
area of the retail and catering industries. They provide a nation-wide coverage to most of the major Retail,
Bakery, Packers and Fast Food outlets. From humble beginnings, the business has grown to such an extent that it now
occupies over 50,000 sqft of a custom built premise on Melbourne Road, Bishopstown, Cork.
The Problem
With 2000 product lines sold to over 3,000 customers by 10 sales reps and a busy tele-sales department
in the head office, it was becoming impossible to keep on top of sales trends and poor performance. In
a high volume low margin business, the company needed to monitor sales performance more closely and identify
slipping margins in some sectors as well as extending trade on more profitable lines. With this in mind they
contacted Interactive Reporting to see if they could supple an add-on package, which would
sit on top of their existing system and deliver the reporting data they needed.
The Solution
QCL Technologies recommended Interactive Reporting, which would use the sales data
from the Accounting System to deliver a reporting system which would allow O'Mahony Packaging management
to quickly analyze sales data without the need for regular lengthy printouts. The system allows analysis
by customer, product, group, type of business, area, sales rep. Sales margins could be sorted which highlighted
good and bad sellers and a detailed analysis of reps showed which ones needed help.
Interactive Reporting was installed in seconds for each user and the system runs in a
Browser which means that it is fast and easy to use with most control activated by the mouse. The system caters
for several levels of drill-down. It also supports conversion to Excel with just one mouse click.
The main advantages identified by Martin O'Sullivan, Financial Controller were:
Good and bad product lines were easily tracked
Sales rep performance over a period of time was easier to analyze
Margin and sales volume slippage was quickly spotted allowing corrective action
The system was user friendly and minimum training was needed
Accurate reports could be prepared for management meetings with no extra work
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